42 Essential Questions to Achieve Optimal Website Copywriting Results
Summary:
To create website copy that turns visitors into cash-ready customers, the key lies in a well-thought-out interview process between you and your copywriter. Answering the following 42 crucial questions ensures your website copy delivers results and captures your audience’s attention.
1. What are the product’s benefits?
Identifying every benefit your product offers helps emphasize why customers should choose it over others.
2. What are the product features?
Clearly highlight the features, so customers know exactly what they’re getting.
3. How is your product better than the competition?
Your unique selling points (USPs) set you apart—make sure they shine through in the copy.
4. What does your customer expect when spending money on your product?
Meeting or exceeding expectations is vital. Does your product deliver on its promises?
5. What sales techniques are your competitors using?
Understanding their approach can help you craft more effective strategies.
6. Who is your target audience?
The more specific you are about your audience, the better your copy will resonate with them.
7. What price range should customers expect?
Setting clear pricing expectations helps build trust and avoids surprises.
8. Does your average customer use a credit card or other payment methods?
Knowing their preferred payment methods can guide your sales approach.
9. Is the product for personal or business use?
This can influence the language and tone of your copy.
10. Are repeat purchases likely?
Recurring sales mean a loyal customer base—consider how to encourage repeat business.
11. What’s the ideal follow-up product after the first sale?
Introduce complementary products to maximize customer lifetime value.
12. Does your product need to be showcased in color?
Vivid visuals can enhance product appeal—consider if color plays a significant role.
13. How many potential customers are there?
Understanding your market size helps gauge your potential reach.
14. Who is buying—teens, seniors, men, women, or professionals?
Tailoring copy to the demographics of your buyers makes your message more persuasive.
15. Is there an international market for this product?
Explore opportunities for expanding sales overseas.
16. Should you offer time payments?
Payment plans can increase accessibility for a broader audience.
17. Is your product a good gift item?
If so, emphasize its appeal during gift-giving seasons.
18. Should your copy be long or short?
The length depends on your audience and product—longer for complex items, shorter for quick buys.
19. What tone should the copy take?
Professional? Casual? Humorous? Choose a tone that fits your brand and resonates with your audience.
20. Should you test different prices?
Testing can reveal what price point converts best.
21. Should you test different copy approaches?
Experiment with multiple styles and messages to see what connects with your audience.
22. Is there a seasonal market for the product?
Tapping into the right season can significantly boost sales.
23. Are there testimonials available from satisfied customers?
Testimonials build trust and lend credibility to your product.
24. Do you need photographs or illustrations?
Visual aids can clarify complex products and make your offering more attractive.
25. What has worked for this product in the past?
Learn from previous campaigns to refine your strategy.
26. What objections might a potential customer have?
Addressing these objections upfront can increase conversions.
27. Should you offer a premium or bonus?
Special offers can be the tipping point for hesitant buyers.
28. Should you offer a money-back guarantee?
A guarantee reduces risk and gives buyers more confidence to purchase.
29. Is your product sold in retail stores?
Highlight any price or convenience advantages of buying directly from your website.
30. Could a celebrity endorsement help?
Famous faces can boost credibility—consider this if it fits your brand.
31. Can your copy tie into current news events?
Aligning with trending topics can make your product feel relevant.
32. Can you link your product to a holiday or season?
Holiday-themed promotions are a powerful way to drive sales.
33. Does your product sell better in certain regions?
Targeting specific locations can maximize effectiveness.
34. Should you consider using a sweepstakes?
Contests and giveaways are great for creating excitement and attracting attention.
35. Can the product be sold through a two-step campaign?
Consider generating leads with an initial ad before closing the sale with follow-up efforts.
36. What can you do to make customers buy now?
Creating urgency, such as limited-time offers, can drive quick decisions.
37. Can you use scientific evidence to strengthen your sales pitch?
Facts and figures lend authority and help persuade skeptical customers.
38. Have you allowed enough time to create quality content?
Good copy takes time—don’t rush the process if you want the best results.
39. Can customers place orders by phone?
Offering a variety of ordering options can increase conversions.
40. What strategies have been unsuccessful in the past?
Avoiding past mistakes helps refine your current approach.
41. Can you showcase ‘before and after’ results?
Before-and-after visuals are compelling proof of your product’s effectiveness.
42. Are you ready to handle orders if the campaign succeeds?
Be prepared for the influx of customers your successful copy will generate!
