10 Tips to Thrive as a Freelance Copywriter
Freelance copywriting is exciting yet challenging. Starting out can feel overwhelming, but with the right approach and mindset, you can carve out a successful career. Here are 10 actionable tips to help you start strong:
1. Build a Simple, Professional Website
Your website is your digital storefront. It’s where potential clients will assess your credibility, so make it count! Include these essentials:
- Portfolio Page: Showcase samples of your work. If you’re just starting, create mock projects that highlight your skills.
- About Section: Share your story, relevant experience, and why clients should choose you.
- Contact Information: Make it easy for clients to reach you.
- Testimonials: If you have client feedback—even from small gigs—feature it.
Pro Tip: If you’re light on experience, focus on what you can offer. Confidence and clarity go a long way in convincing potential clients.
2. Target End-Clients, Not Agencies
While agencies may seem like an obvious choice, they often prefer experienced professionals. Instead, reach out directly to small businesses, startups, and entrepreneurs. These clients are more likely to take a chance on new talent and often appreciate personal service.
3. Master Cold Calling (and Cold Emailing)
Cold calling and emailing remain powerful tools for landing clients, especially when you’re starting. Research potential businesses, craft personalized pitches, and don’t be discouraged by rejection. Persistence is key.
Pro Tip: Track your outreach to stay organized. For tips on crafting effective emails, check out this guide to cold calling copywriting prospects.
4. Use a Contact Management System
Staying organized is crucial. Use a CRM or create a simple database to track:
- Client details (names, contact info, preferences).
- Job history (projects, deadlines, payments).
- Follow-ups and notes from calls or meetings.
You can even start with free tools like Google Sheets or download pre-built templates to manage your workflow.
5. Create Industry-Specific Samples
If you’re targeting specific industries, create tailored samples to show you understand their needs. For example, if you want to write for fitness brands, craft a mock sales page or social media ad for a gym.
Offering a few free or discounted pieces to start can also build goodwill and establish relationships with potential clients.
6. Invest in Accounting Software
Freelancers wear many hats, and bookkeeping is one you can’t ignore. Tools like QuickBooks, Xero, or Wave simplify invoicing, expense tracking, and tax preparation.
Pro Tip: Save time and frustration by staying on top of your finances from day one.
7. Deliver Outstanding Service
Great service goes beyond meeting deadlines. Understand that different clients define “great service” differently:
- Agencies: Value punctuality, reliability, and adherence to strict guidelines.
- End-Clients: Often need guidance. Help them see the value of your work by focusing on benefits over features in their messaging.
Make yourself indispensable by actively listening, communicating clearly, and exceeding expectations.
8. Prepare for Lean Times
The first year as a freelance copywriter is often the hardest. Building momentum takes time, so plan for financial ups and downs.
Pro Tip: Diversify your income streams. Consider content writing, blogging, or even social media management as supplementary services while growing your client base.
9. Be Selective About Training
While upskilling is essential, not all courses deliver a worthwhile return on investment. Many clients prioritize talent and results over certifications.
Instead of splurging on expensive courses, start with:
- Free or affordable online resources (blogs, webinars, and YouTube).
- Books by experienced copywriters, like The Copywriter’s Handbook by Robert Bly.
- Practice. Write every day to refine your skills.
10. Cultivate Confidence
Confidence is non-negotiable. You must believe in your ability to deliver results before you can convince clients.
Every project is an opportunity to learn and grow, so don’t let self-doubt hold you back. Focus on what you do know and what you can achieve for your clients.
Final Thoughts
Freelance copywriting isn’t just a job—it’s a journey. You’ll face challenges, but persistence, preparation, and a willingness to learn will set you apart.
Remember, every successful freelancer started somewhere. Stay patient, keep refining your craft, and success will follow.
Good luck—and happy writing!
